Top-end manufacturer of cycling kit ASSOS has signed on as title sponsor of the Malibu Granfondo for 2017 and 2018.

"The Malibu Granfondo delivers a high-end experience and a great partnership opportunity that aligns well with our brand," says Chris MacKay, North American marketing manager for ASSOS.

"We are excited to elevate our sponsorship to the title level and have a stronger, more active presence on the ground that will allow for more cyclists to experience ASSOS in a new way," he added.

The peloton pushes on. Credit: Serious Cycling
The Swiss firm will produce limited edition jerseys that will be on sale to competitors (for just $50) as well as providing support vehicles for the weekend and contributing to the ride's 5-day training camp.

The two-day Malibu Granfondo, run by Serious Cycling, is aimed at riders looking for "a first-class challenge and luxurious amenities". The field is limited to 250.

The weekend begins with a 151km timed, mass start Gran Fondo event on Saturday, from the Four Seasons Hotel in the heart of Westlake Village up the coast from Los Angeles.

The course offers up a balanced mix of rolling farmlands, flat and scenic Southern California Coastline and an epic climb with a King and Queen of the Mountain competition to a summit finish in the Santa Monica Mountains.

The profile of the gran fondo course.
The clock stops at the top of the mountain so riders can enjoy a neutralized descent back to a post-ride luncheon in the gardens of the Four Seasons.

The following day, there is a choice between a 20km time trial on the world-famous Pacific Coast Highway or a 40km group recovery ride to soak in the scenery before the awards celebration.

Registration is open and the cost for the weekend is $250. Amenities include:

• Pro-level on course support

• Gourmet rest stops & bag drop service

• Pre and post-ride catered receptions

• Post-ride wash & bike valet service

• Post-ride complimentary massage

• Limited edition & hand made commemorative tile

• Event Shirt & Ride! Book

• Bottle of Fete Today Petite Sirah 

• Concierge Services

• Special Event rate on bike shipping through bikeflights.com

The pre-ride training camp will run five days from February 28 leading in to the main event on March 4 and 5. The cost if from $2,150, which includes accommodation, an Assos jersey, fully supported rides and post-exertion massages.

The ASSOS jersey for the event.
ASSOS, which can claim to have introduced the first carbon frame and first lycra cycling shorts in 1976, prides itself on technical innovation. The company will have its latest collection of cycling apparel on site at its mobile pop-up from February 28 on. Participants can redeem their registration voucher for ASSOS Chamois Cream and Skin Repair Gel, and get further support from the knowledgeable ASSOS team.

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