A lot of things are going on during the HHH weekend but there is no way to describe the electrifying experience of the START.

Riders begin to assemble as early as 4AM. They are joined by 10,000+ other riders who have trained to complete their chosen distances. All that pent up human energy is unleashed after the American National Anthem, Air Force Fly Over and Cannon Blast. 

If you are going to ride 100 miles, the best place to do it is at the Hotter’N Hell Hundred!

The Endurance ride will test just that, but there are a number of rides for all abilities.


The Hotter’N Hell Hundred grew out of efforts to find a special way for Wichita Falls to celebrate its centennial in 1982. Roby Christie of the Wichita Falls Bicycle Club proposed a bicycle ride – 100 miles in 100 degree heat to celebrate 100 years. 

The original HHH committee promoted the idea as a unique and fitting event to honor the spirit of Texoma and the people who first settled the area.  A consulting company from New York City had proposed a rocking chair marathon, but after lengthy discussion the Centennial Committee agreed with the HHH committee that early settlers were not rocking chair people. 

Gritty people capable of riding 100 miles in Texoma heat was a more fitting symbol of the tenacity of our early settlers. 

During the first year of HHH, there were 1200 riders.  Endurance cycling was relatively new to Texas but 1200 riders celebrated the first year as the largest single day 100-mile ride in the nation.

The Hotter’N Hell grew geometrically for several years.  The Hotter’N Hell Hundred is still the largest single day 100 mile bicycle ride in the nation.

The HHH weekend includes mountain bike races on Friday and SA Cycling Criterium races on Friday and Sunday.

At a Glance
  • 26 Aug 2017 7:05am
  • Tickets On Sale
  • Hotter’N Hell HundredHotter’N Hell HundredWichita Falls, Texas, USA
  • Up to 101 miles (162 km)
  • From 40.00 USD
Wichita Falls,Texas,76301,USA

Extra Information

$35 through May 31 (Early Registration)

$40 beginning June 1 through August 20

$45 after August 20 (Late registration).

 The Golden Wheel – A Premium VIP Experience. $350. Limited to 150 Riders

Benefits of the HHH Golden Wheel VIP Package include:

  • Your registration for the HHH Endurance Ride, any distance
  • A specially-designed, sleek Golden Wheel HHH jersey
  • A smart, embroidered Golden Wheel polo shirt
  • Cyclists will have secure, convenient VIP parking
  • Concierge access to the registration/packet pickup
  • HHH spaghetti dinner and HHH breakfast with VIP access
  • Golden Wheel Riders will start at the front your distance que on Saturday morning
  • $50 HHH Consumer Show dollars
  • An invitation to the Friday night Vendor/HHH Steering Committee Social
  • Admission to Friday night Bikin’ Mike Keel Seminar
  • A HHH Squishy Silipint Beverage Container
  • Saturday barbeque & beverage after the Ride in the air-conditioned Chamber of Commerce VIP tent

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