Leinenkugel�s Chippewa Valley Century Ride

Courses of 35-50-75-100 miles are available.

The Ride starts and finishes at the lower pavilion of Irvine Park. Participants can register from 7:00 to 10:00 a.m. and then immediately start the Ride. The Ride will be a full service ride with food and water stops as well as support vehicles. Rest stops have full facilities. Chippewa Springs Water will be available to fill water bottles.

The course, all on blacktop roads, leads through the beautiful farmland of Chippewa County along the Chippewa and Flambeau Rivers, Lakes Wissota and Holcombe, and through the kettle moraine topography of the Chippewa County Forest.

We cover the entire course with several sag wagons. They will be available for emergency repairs or transportation from 8:00 a.m. until 4:00 p.m. They will have limited equipment on board (pump, common tubes, tools) for emergency bike repairs or, if necessary, transportation back to Irvine Park.  The local bike shop is NOT open on the day of the ride, so please plan accordingly.  Sag wagons will also carry limited/common first aid supplies, they will call first responders for emergency medical treatment.

Registration includes four fully stocked rest stops and a brat feed at the conclusion of the ride. Rest stops are stocked with everything from freshly made sandwiches, cookies, and fresh fruit. All stops feature Chippewa Springs water. Most stops are close to "convenience" type stores where your other needs can be met.

The "all you can eat" brat feed includes locally produced bratwurst on a bun, baked beans, chips and all the trimmings needed. Beverages include at least two flavors of Leinies as well as a selection of soda and water. The meal will conclude at 5:00pm.  Be prepared to show proof of age at registration if you choose to have beer at the end of the ride.  You will receive a colored wristband at registration that will be needed to enjoy the food and beverages.

We encourage everyone to bring their whole family. Irvine Park is an ideal setting for a family outing.