It would be easy to assume that the greater the proportion of riders that like a new bike the happier the designer would be.
That's not the case for Gérard Vroomen and his radical new 3T Strada.
"Consumer reaction has been about 50-50. That's good," he told Granfondo.com.
"If you get over 50% it's a problem because it looks old in six to nine months," he said drawing on his experience of radical launches at Cervelo.
It's fair to say that there is little chance of the Strada appearing ordinary in six months' time.
Only time will tell whether large numbers of us will be riding something similar to the Strada in 2022. Aspects of the Strada's design are, however, thought provoking.
Aero frame, big tires, disc brakes and no front derailleur - it certainly looks radically different from the stock of your LBS with their incremental changes year to year.
Vroomen is confident he knows exactly who will buy the Strada.
"Early adopters, that 10%" was his instant reply, speaking at Eurobike's Media Days test event at Am Kronplatz in the Sud-Tirol region of Italy.
"People want to go fast. Everyone wants to go faster, whether it's Chris Froome or a rider like me who is not fast."
The 1x11 gearing gave more than enough range to tackle the climbs on our loop with the equivalent of a 34x28 available and the only issue with the SRAM set up was the lack of anything to do with my left hand in the absence of rings at the front to change between.
On the slippery side of the equation 3T say that starting from scratch on the design allowed them to avoid certain compromises.
They claim that the "Arcfoil" shaping of the frame ("a lightbulb moment") is a significant advance from traditional designs and that the use of a 1x11 set up addresses a major source of drag.
The Strada follows 3T's first foray into the field of frames the award-winning EXPLORO, described as the world's first aero allroad bike and ridden to the win at the 2017 Dirty Kanza. (Read Sportive.com's Exploro review.)
Vrooman teamed up with René Wiertz CEO of 3T in early 2015, describing it as "a dream come true". "There are four historic cycling-related brands I absolutely love, and 3T is one of them."
3TTT — Tecnologia del Tubo Torino - was founded in 1961 by Mario Dedioniggi and has a longstanding reputation as an innovator in cycling components, forging its name with the use of aluminum, particularly for bars.
Vroomen founded Cervélo with Phil White in 1995 and left in 2011 though he continued as an advisor. In the meantime before joining 3T, Vroomen had founded Open, which makes mountain bikes and gravel bikes.
The Strada is sold as a frameset comprising: Frame, fork, headset, seatpost, seatpost internal clamp, front and rear 12mm thru axle, 2 rear derailleur hangers, noise-cancelling foam sleeve for rear derailleur housing and brake hose. Frame weight is 970g +/- 3% (M size).