Famous for its week-long events with pro-level support, the Haute Route has continued its move to more accessible rides with its latest move. It has embraced the one-day gran fondo format with the addition of the Gran Fondo National Series to its stable.
In December 2017, Haute Route and GFNS announced a strategic partnership with cross promotion of the two companies' rides. Among other things, anyone signing up for a Haute Route ride received free entry to a GFNS gran fondo of their choice and GFNS participants received a discount equal to their entry fee if they subsequently signed up for a Haute Route ride.
OC Sports, owner of Haute Route obviously liked what they saw, and have now taken control of GFNS.
Initially, Reben Kline, founder and director of GFNS, set up and ran all the rides in the series, but in recent years expanded by teaming up with existing events such as the Vermont Challenge and the Jensie Gran Fondo.
Kline, who has been using an email from OC Sports, owner of the Haute Route brand since the summer, will continue to run the GFNS events.
To address this, in 2017 three-day events based around a single base of operations were introduced to broaden the potential market. At the time Matt Holden, Cycling Strategic Development Director at OC Sport commented: "The course is the first step in an ambitious global expansion of the successful Haute Route concept."
As well as the three-day format, 2017 saw the expansion of Haute Route into North America with the first Mavic Haute Route Rockies, a seven-day event ridden by our own John Woodson, the Bucket Rider.
March 17 Malibu Gran Fondo
March 24 Gran Fondo Florida
April 28 Tour of Georgia Gran Fondo
June 2 Highlands Gran Fondo, New Jersey
July 13 Cache Gran Fondo, Utah
July 21 Gran Fondo Asheville
August 3 Tour de Big Bear Gran Fondo
August 4 Boone Gran Fondo, North Carolina
August 18 Vermont Challenge
August 18 Golden Gran Fondo, Colorado
September 22 Gran Fondo Maryland
September 28 Jensie Gran Fondo, California
tbc Blue Water International, Ontario
The Haute Route will open single event registration for all Haute Route events on October 8 with a simplified entry fee structure. The 3-day and 7-day events will cost $750 and $1650 for early birds with full prices $850 and $1,950. Haute Route is also offering an Infinity Pass that allows buyers to ride as many of the 2019 events as they wish/have the stamina to handle.
Haute Route 2019
March 1-3 Oman
May 17-19 Asheville, NC
June 7-9 TBC Dolomites
June 22-28 Mavic Rockies
July 12-14 Alpe d'Huez
August 2-4 Norway
August 17-23 Pyrenees
August 23-25 Utah
August 25-31 Alps
September 20-22 Stelvio
September 27-29 San Francisco
October 4-6 Ventoux
October 18-20 Mexico